Nemiroff celebrates strong sales
18 February, 2011
Nemiroff has reported strong growth in 2010. The Ukrainian vodka brand said sales volumes rose to $473.6 million – $56.8 million (13.6%) up on the previous year. The company said the largest growth areas were Ukraine and Poland.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
